Making more sales with Didier Grossemy Advertising tips

Didier Grossemy says that client testimonials increase credibility – and sales

Didier Grossemy says that everyone understand that it is always better to have great references. So make full use of them…Didier Grossemy says like a referral, a testimonial is a third party endorsement and therefore is much more believable. Didier Grossemy says, if you say something about your product or service it may sound like boasting.

Didier Grossemy says that if someone else says it, it’s believable. Hardly anyone (except mail order companies) uses testimonials. Use them in all your ads, letters and brochures. They work.             

Test every ad, sales letter or marketing campaign before betting your business on it. 

Don’t be seduced by the media reps or the list brokers with promises of huge readerships and hot buyers lists. Test everything on a small scale before you commit large amounts of money to it. What the large (and successful) companies always do is test a campaign in one region, city, suburb or newspaper first. If it works they expand it. If not, they change it until it does work.

These way even failures can make you rich because when the 8th test you run is a winner, you just keep on repeating it. And, it more than makes up for the first seven tests that did not work.  Is that too much trouble?  Not if you want to make money. 

Don’t listen to opinions and advice from well meaning friends, family and business associates. 

Didier Grossemy says that time after time I’ve seen a perfectly good ad being discarded because someone close to my clients said “Oh, I would never read that” or “This would never make me buy”. Here’s a golden piece of advice. Don’t listen to anyone who hasn’t proved to you they can sell better than you or I can. Test the ad instead – you’ll make a lot more money that way. Well meaning advice is two a penny. Don’t let it cost you thousands!!